First American Funds, Brand Guide

Brand Guide developed to communicate design and style standards to a wide variety of internal and external partners of First American Funds.

First American Funds, Brand Guide
Design and style guidelines for newly branded financial services company.
In 2008 First American Funds developed a new brand position that would help them thrive in a new financial world created from the market turmoil that began in 2007. Our internal marketing and communications team joined forces with ad agency GdB to develop the concepts and visuals that presented the new positioning across all communications. Pages from the Brand Guide are shown here along with key company marketing materials.
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